So, yesterdays email that Shane was offering Brook & Brown, Steffen Brothers, and Rodmaker 24/7 to new ownership was not a surprise but has left me wondering who out there might have interest in taking each of these businesses on. Each deserves the right fit and offer something much different than the others.
Shane wrote... "For more than 26 years, I’ve operated several niche fishing and outdoor brands. As the sole owner of all of them, I personally pack every order, ship every product, manage every website, and handle every part of the business myself. These brands are not being discontinued. They will continue to operate and remain active.
As my focus shifts toward knives, packs, jewelry, hats, and select rod builds under the Graywolf name, the workload has simply grown beyond what one man can reasonably manage—especially one who wants to spend more time fishing. For that reason, I’m opening the door for new ownership and new energy. This is an opportunity for someone to take these brands further while they remain fully operational. None of these brands carry any debt."
HERE'S MY TAKE
Each of these brands offer very different opportunities and I'd be surprised if one person or one group could take them all on effectively. Shane has juggled them all for years but I'm not sure someone else could replicate what he's done and to be truly successful, I'm not sure you'd want to. The fact that none of these brands are carrying any debt is huge and could make the investment purchase a lot easier.
Steffen Brothers is the brand that I worry about most as it comes with a real heritage and history. It deserves the most with someone who not only has the vision and energy to continue the legacy of building premium fiberglass and graphite fly rods on Mark Steffen's legendary tapers but to also continue the story. And, this story can be told with a relatively clean slate in building social media, blog, video, and more. This might not be a one person undertaking and more likely a small team. What was started with Mark and continued with Shane, can continue in new ways going forward. Not only is there a brand to purchase here but also equipment, mandrels, materials, and more.
Rodmaker 24/7 would be a great fit for someone interested in creating a one stop shop for everything someone needs to build a fly rod and creating a marketplace for a builder to sell custom built fly rods, built on Rodmaker 24/7 blanks, at several different price points. There is also lot of room to grow the brand and following with education and teaching of rod building techniques through social media, video, blog, and maybe even in person classes. This purchase would likely include quite a bit of inventory and the connections to have blanks rolled both in the U.S.A. and beyond. Lots of future potential here.
Brook & Brown is the "youngest" of the brands and in my mind has the most flexibility of what it could be in the future. To date, Shane has offered just a few different fly reels and fiberglass fly rods under this brand and B&B could turn into much more with the right person at the helm. I'm sure that Shane has a workbook full of ideas that he'd pass along for consideration to further cement the foundation of this brand.
Interested? Reach out to Shane Gray by email or through the contact page on Graywolf Rods.
