Wednesday, October 28, 2009

First Issue Review - The Flyfish Journal

There has been a lot of hype the past couple of months over the premier issue of The Flyfish Journal online on various websites, blogs, and the networking sites as well.
So when a white plastic envelope arrived in the mailbox recently I eagerly opened it to find a glossy covered magazine that I am still working my way through.


I was impressed that The Flyfish Journal took the extra step to ship each issue in the protective envelope. At $12.99 an issue the plastic envelope will help ensure that copies arrive in good condition.

Overall I am very impressed with The Flyfish Journal. I look at as parts Grey's Sporting Journal, Catch Magazine, This Is Fly, The Drake and then many parts all it's own. This magazine has a lot of personality and it's going to be fun to see where they go from here.

Whoever says that the print magazine is dead needs to have a copy of The Flyfish Journal placed in their hands.

6 comments:

Holy Moly said...

Great! Another travel fly mag that many of us can't afford. A publication has been done like this many times over. Many people new to the fly world will enjoy it, but it's just watching rich white men fly fishing the world, Yeah!

Seriously, with that said, there's nothing new or unusual about this magazine other than being very nicely done.

kolobflyfishing said...

I'm loving this magazine. Its got some fresh great articles. Holy Moly,if you had read the magazine you would know that it is completely different than other magazines. My favorite article was titled Steal Your Face. Written from a man that is in prison. Hardly your typical rich white men travleing the world;) Can't wait for the next issue.

BLUEANGLER said...

I think this is a pretty cool magazine. for the triple size volume and excellent contents, I think it worth the money... I am actually impressed more by it's writing than the photos. All good! We really need those kind of long, well written stories than fast food type commercials in FF. IMO

Cameron Mortenson said...

Holy Moly...sorry for the late response. Yes...this is expensive as far as magazines go but I only subscribe or search out a couple magazines each year. I disagree that it's all about far flung places. Most of the places in this issue you do not need a passport to visit.

kff...I agree. Great article.

Mark...we do need more articles like the ones in this magazine. I can't wait for the next issue either.

Anonymous said...

The deal is, with new magazines, is that they really don't prove their salt until about ten years down the road. I can't remember the latest statistics of how many publications start out strong and then just flop out, is just incredible.

Holy Moly is right in that alot of this type of stuff has already been done, years and years ago and what's really lacking in outdoor journalism, is really good writing. That is what I think this new magazine has to offer, is really good outdor writing. Gray's Sporting Journal when it first came out had a New York Yankees line up of great writers, but the stuff just doesn't sell today in all the huge media groups that own these magazines. Everything has to be Wal-Martish, which is lame. Curently, How-to & travel magazines are the way to go because most of the folks fly fishing have money to do so (rich white men, travelling and buying gear they don't know how to use). No, Holy Moly shouldn't judge a book by its cover and this magazine is different, fresh and more stimulating than other current magazines by a long shot, but new magazines like this do need to continue to dig deeper for the best and only the best writers and content. It's a horrible, duanting task, because the sport is so old and fishing magazines don't pay that well to writers.

As geeky as I am, I have over the years, somehow collected various fly fishing magazines ever in print dating from the 1950s on up; from the U.K.'s The Fishing Gazette, to Japan's 1990s Tight Loop magazine, Ed Gray's Gray's Sporting Journal(not the new one), older D.U. & T.U. magazines, Art of Angling Journal, Tom Pero's Steehead & Atlantic Salmon magazine(Large format) and local river keeper news letters from around the world and many, many others that people just give to me because I love getting the good, old deadly techniques in hunting & fishing you don't see any more. Fly Fish Journal brings back the great outdoor journalism that has been lost for generations and we just need to enjoy it in this publication while it lasts, it's very rare indeed.

That's why fishing with fiber glass and bamboo is so fun is because the rods are used in real "fishing" situations, real, not at sport shows, casting ponds or other product retailer shows. The Flyfish Journal makes it more real and it is refreshing.

But as somenone once said, "Fly fishing, the sport of Kings, is just what the dead-beat ordered."

Kind Regards.

Cameron Mortenson said...

Bent Light...thank you for dropping some knowledge on us. Very interesting to read your thoughts on this post.