Sunday, November 10, 2013


This simple diagram was a part of an interesting article in a recent Patagonia catalog which was written by the man himself, Yvon Chouinard.  

I'm as guilty as anyone else (maybe more so) with chasing shiny new things and this has certainly given me something to think about.

Maybe I don't need that thing after all.


Middlemac said...

Hilarious! And sadly, so true..


Mel Moore (Pond Stalker) said...

Yup, in a way, have done that exact same thing for years. Just a crazy cycle. Of course, now that I am living on Social Security Retirement benefits, I use much more discretion.

Cameron Mortenson said... has certainly made me think.

Mel...I'm sure a budget does change a lot of the impulse purchases.

PdeW said...

I think we all want and "need" stuff, but the key frame in this diagram for me is "tire of that thing". When I want or think I need something, I always try to conciously ask myself if I'm still likely to use it after a (longer) while. This often makes me back out of a purchase completely or look for an alternative that lasts longer and/or is more likely to satisfy my "need" for a longer time.

The irony in this is that a lot of the seeing-wanting-needing I do is for Patagonia products. Chouinard sure knows how to market his stuff. ;)