Don't let me be the first to not appreciate the efforts so many have undertaken to bring great fly fishing photography to the masses, but as an art director I cringe at how the typography, layout and writing leave room for improvement. This is not a jab at anyone in particular, but if you're gonna put out good work put out GOOD work. I think in the end it will pay dividends. As if fly anglers don't appreciate good design? I think time and time their selection of rods/reels etc proves other wise. Sorry, but there is a reason that good design/layout/typography remain the foundations for readability and repeat readers. Maybe these 'publishers' and 'designers' think people don't read anymore?
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