Tuesday, August 5, 2014

RIO Products - There's An App For That

RIO Products fly line geeks can rejoice with a new smartphone app that allows you to match a host of fly rods from a long list of companies with suggestions for the most appropriate fly line given the chosen type of fly fishing you'll be doing. 

I've been messing around with the iPhone version of the app and it's pretty damn slick.

From the RIO Products press release...

"RIO Products makes the connection to fish come easier for anglers whether it’s through its lines, leaders and tippet or through education on the consumer and dealer level. With that in mind, RIO recently launched its RIO Fly Line Selector App as an effective way to help anglers choose the right fly line every time.

“Here at RIO, we realize that there are a lot of fly lines on the market, and a great number of fly fishers are confused by the choices available,” says Simon Gawesworth, RIO brand manager. “We believe in making it easier for anglers to choose the right fly line for a given situation, and this app is the next step in our education process.”

Available for iPhone, iPad and Android, this free app starts by asking which type of rod the angler will use. It then leads participants through the rod make and model to water type, environmental conditions, geography, species, line density, and the specific application desired. Once each step is completed, the app offers line choices where users can dive deeper into the specifics of each line, visit RIO’s website, and even find the closest dealers to purchase the line.

Gawesworth adds “This app is an incredibly useful asset for retailers and consumers alike and certainly makes it very simple to choose the right fly line for most fishing situations. Imagine a specialty trout fly shop that has a customer come in asking for advice on a line for Dorado fishing in Argentina. With a few taps of the app, the perfect line will be revealed – ensuring both angler and retailer are happy.”

Check out the RIO Products website for more information on the Fly Line Selector app.

1 comment:

Jay said...

I checked out the app.
Hmm… don't think the rod (brand & type) has much to do with any line choice as such.

Line for a more delicate presentation pick the LT, for more general the Gold and real aggressive the Rio Grand.

You need an app for that?… ;)