Though it's hard to believe that the holidays are just around the corner, Skwala is getting us all in the spirit with their annual "12 Days of Skwala Sale", which begins today. For the next several weeks, there will be a series of promotions with savings for you and 5% of your purchase will be donated to Trout Unlimited and Bonefish & Tarpon Trust. This is a win all around for you and fish conservation.
Check out the news release below and maybe start making your own list for "Santa"...
From the Skwala Fishing presser...
Skwala Fishing, the independent fly fishing apparel and leader in technical fly fishing apparel, has announced its annual holiday program — 12 Days of Skwala — a seasonal celebration that rewards customers and gives back to the fish and waters that inspire the brand’s work.
Beginning Friday, November 21, 2026, the campaign features twelve days of exclusive deals on Skwala’s most sought-after technical apparel. At the same time, Skwala will donate 5% of all proceeds from participating gear to Trout Unlimited and Bonefish & Tarpon Trust, two organizations working tirelessly to protect and restore coldwater and saltwater fisheries worldwide.
“12 Days of Skwala is more than a sale — it’s a way to close out the year by supporting the places and people who make fly fishing what it is,” said Rich Hohne, Chief Marketing Officer at Skwala. “We build gear that connects anglers to water, and this program connects that same community to the causes that keep our fisheries thriving.”
The initiative is supported by a broad mix of storytelling, digital outreach, and retail partnerships — connecting anglers everywhere with opportunities to give and get during the holiday season.
“At TU, we know that the future of fly fishing depends on the health of our rivers,” said Maggie Heumann, Director of Engagement Partnerships at Trout Unlimited. “Skwala’s commitment to conservation directly supports the places we love and helps ensure young anglers grow up with cold, clean water and resilient trout.”
“The connection between anglers and conservation is what drives our mission,” said Jim McDuffie, President and CEO, Bonefish & Tarpon Trust. “Collaborations like this with Skwala help turn that connection into tangible impact.”
The campaign is available online at skwalafishing.com and through participating retailers across the country. Additional details about the promotion can be found on the campaign’s landing page.
Check out the news release below and maybe start making your own list for "Santa"...
From the Skwala Fishing presser...
Skwala Fishing, the independent fly fishing apparel and leader in technical fly fishing apparel, has announced its annual holiday program — 12 Days of Skwala — a seasonal celebration that rewards customers and gives back to the fish and waters that inspire the brand’s work.
Beginning Friday, November 21, 2026, the campaign features twelve days of exclusive deals on Skwala’s most sought-after technical apparel. At the same time, Skwala will donate 5% of all proceeds from participating gear to Trout Unlimited and Bonefish & Tarpon Trust, two organizations working tirelessly to protect and restore coldwater and saltwater fisheries worldwide.
“12 Days of Skwala is more than a sale — it’s a way to close out the year by supporting the places and people who make fly fishing what it is,” said Rich Hohne, Chief Marketing Officer at Skwala. “We build gear that connects anglers to water, and this program connects that same community to the causes that keep our fisheries thriving.”
The initiative is supported by a broad mix of storytelling, digital outreach, and retail partnerships — connecting anglers everywhere with opportunities to give and get during the holiday season.
“At TU, we know that the future of fly fishing depends on the health of our rivers,” said Maggie Heumann, Director of Engagement Partnerships at Trout Unlimited. “Skwala’s commitment to conservation directly supports the places we love and helps ensure young anglers grow up with cold, clean water and resilient trout.”
“The connection between anglers and conservation is what drives our mission,” said Jim McDuffie, President and CEO, Bonefish & Tarpon Trust. “Collaborations like this with Skwala help turn that connection into tangible impact.”
The campaign is available online at skwalafishing.com and through participating retailers across the country. Additional details about the promotion can be found on the campaign’s landing page.

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