Howler Brothers has turned 15 years old and what a wild ride it's been. They were one of the first companies who caught a wave of coolness coming out of Austin, Texas, and they are still riding it out. I don't expect it to end anytime soon. A mashup of fly fishing, surf, music, beach, and mountains mixed together into a vibe that others can only try (and many have) to emulate.
I am stoked to see them grow, but not grow up, and they recently put together a "Top 15" of their best moments on social media which you should scroll down to read below.
Lifted from the Howler Brothers Facebook page...
We had a great debate around Howler HQ about the best moments of our first 15 years. After much deliberation, we finally came up with a list of the Top 15 Moments in Howler Brothers History via a very unscientific process. The list is so grand. We're going to start at 15 and work to number 1.
15. The unofficial mayor of Austin Matthew McConaughey visited Howler Brothers HQ in 2018.
14. When Hurricane Harvey brought major flooding to Texas in 2017, the HB Family came up BIG, buying over 2,700 special edition shirts and raising over $100,000 in relief funds.
13. In 2016, we launched our first of 10 straight collaborations with Austin City Limits Music Festival. It’s still going…
12. Our holiday parties are all the stuff of legend but we think we broke the record for the longest bar tab in Texas at Donn’s Depot on December 9, 2022.
11. If you know our story, you know that all roads lead back to University of Virginia. We had a chance to create a collection for our beloved Cavaliers in October, 2024.
10. Only a select few get their own Gaucho Snapshirt. In 2017, we delivered two 1 of 1 special editions to two longtime friends of the brand, Jimmy Kimmel and the late, great Flip Pallot.
9. In 2015, we named Kameron Brown as our first official Ambassador. A true friend of the brand, then and now.
8. We cut the ribbon on the South Congress Outpost, our first retail store on October 1, 2020.
7. The legend’s legend Willie Nelson wore our Pilot Bird shirt on the 50th anniversary taping of the famed Austin City Limits.
6. We aren’t exactly sure why, but the 2018 filming of our promo video for the Aguacero Rain Jacket in Oregon just had all the special sauce. The Aguacero is gone (for now?) but the video lives on!
5. For our 10 year anniversary, we put together a comprehensive coffee table book called A Decade of Howler Brothers. It’s a living memento of our first decade and a beautiful thing to pick up.
4. You can read all about our famous Gaucho Snapshirt on our website. All of it goes back to that first one, launched on March 8, 2012.
3. We had a massive, old school movie premiere in Austin (complete with paparazzi) for the debut of our origin story “See For Yourself” in 2022.
2. On October 1, 2012, we hired Howler employee #1, Avery Nystrom Strickland. She's still with us, working on her 14th year!
1. With absolutely no idea what we were doing or how we would sell any of the stuff packed in Chase’s garage, we officially launched Howler Brothers on December 10, 2010.
HEED THE CALL
I am stoked to see them grow, but not grow up, and they recently put together a "Top 15" of their best moments on social media which you should scroll down to read below.
Lifted from the Howler Brothers Facebook page...
We had a great debate around Howler HQ about the best moments of our first 15 years. After much deliberation, we finally came up with a list of the Top 15 Moments in Howler Brothers History via a very unscientific process. The list is so grand. We're going to start at 15 and work to number 1.
15. The unofficial mayor of Austin Matthew McConaughey visited Howler Brothers HQ in 2018.
14. When Hurricane Harvey brought major flooding to Texas in 2017, the HB Family came up BIG, buying over 2,700 special edition shirts and raising over $100,000 in relief funds.
13. In 2016, we launched our first of 10 straight collaborations with Austin City Limits Music Festival. It’s still going…
12. Our holiday parties are all the stuff of legend but we think we broke the record for the longest bar tab in Texas at Donn’s Depot on December 9, 2022.
11. If you know our story, you know that all roads lead back to University of Virginia. We had a chance to create a collection for our beloved Cavaliers in October, 2024.
10. Only a select few get their own Gaucho Snapshirt. In 2017, we delivered two 1 of 1 special editions to two longtime friends of the brand, Jimmy Kimmel and the late, great Flip Pallot.
9. In 2015, we named Kameron Brown as our first official Ambassador. A true friend of the brand, then and now.
8. We cut the ribbon on the South Congress Outpost, our first retail store on October 1, 2020.
7. The legend’s legend Willie Nelson wore our Pilot Bird shirt on the 50th anniversary taping of the famed Austin City Limits.
6. We aren’t exactly sure why, but the 2018 filming of our promo video for the Aguacero Rain Jacket in Oregon just had all the special sauce. The Aguacero is gone (for now?) but the video lives on!
5. For our 10 year anniversary, we put together a comprehensive coffee table book called A Decade of Howler Brothers. It’s a living memento of our first decade and a beautiful thing to pick up.
4. You can read all about our famous Gaucho Snapshirt on our website. All of it goes back to that first one, launched on March 8, 2012.
3. We had a massive, old school movie premiere in Austin (complete with paparazzi) for the debut of our origin story “See For Yourself” in 2022.
2. On October 1, 2012, we hired Howler employee #1, Avery Nystrom Strickland. She's still with us, working on her 14th year!
1. With absolutely no idea what we were doing or how we would sell any of the stuff packed in Chase’s garage, we officially launched Howler Brothers on December 10, 2010.
HEED THE CALL
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