Saturday, August 13, 2011

Inside Abel Reels

This short film shows the inner workings at Abel Reels and even though it's been linked on a few other blogs and websites I figured I'd share it here as well.



I found it most interesting to see how fish print and special order finishes are done with a set of artists doing each piece by brush stroke by brush stroke before final anodizing.

I'm looking forward to seeing what's new at Abel Reels for 2012 at I.F.T.D. next week. 

4 comments:

Fontinalis Rising said...

I'm a little torn- the video was like a throwback to 1950's corporate schlock (where did they get the voiceover guy) but now I want an Abel reel. With a brook trout finish.

Cameron Mortenson said...

FR...I watched it again today and have to admit the voice over is a little over the top. Mute it and watch it again. HA...

james deloria said...

Hehheh, as an old fart I thought maybe the guy was gonna suggest that in an emergency I "duck & cover". Great clip, though, I've often wondered how the art work is reproduced. REALLY cool to see that American craftspeople are getting a fair wage for quality work. Bravo to Abel for not falling prey to the allure of the almighty dollar & outsourcing any of their work!

Cameron Mortenson said...

James...I agree. You pay for the Abel product but I don't mind since it's work done in the U.S.A.