Thursday, February 10, 2011

L.L. Bean Spring Fly Fishing Catalog

The L.L. Bean Spring Fly Fishing Catalog went live online last week and there are quite a few new items for 2011.  I received a media packet a couple months ago with highlights from this year's line up and L.L. Bean is on track with some great offerings.


It seems like the industry as a whole has come to the conclusion that waterproof is in and L.L. Bean has a good looking line up of packs and bags in this category as well. 

I had a chance to see these bags in person at IFTD in Denver this past fall and they looked to be smartly designed and constructed with price points that were reasonable.


With all L.L. Bean products you certainly can't beat the guarantee of being able to return any item at any point for any reason.   I've done it in the past and have friends that have as well with no issues. 

Great products and a satisfaction guarantee like this certainly go a long way to build brand and company loyalty.

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