It's hard to believe that the Tundra hard cooler is ten years old and honestly, quickly through those years, YETI has quickly into nothing short of a juggernaut in the outdoor industry. Along the way, YETI has invested tremendously in film and The Tundra Tour is a celebration of this and the wild stories that have been told.
From the YETI presser... "YETI®, a leading premium outdoor brand, is celebrating the ten year anniversary of its iconic Tundra cooler with a multi-stop film tour. This fall, YETI will be hitting cities across the nation, showcasing a selection of YETI Presents films, appearances from brand ambassadors, and raffles with exclusive YETI prizes.
It all started in 2008, when YETI founders and brothers, Roy and Ryan Seiders, debuted the Tundra — a never-before-seen cooler born out of frustration. They were tired of handles breaking apart, latches snapping off, and lids caving in year after year. So, they decided to create a solution — to engineer a cooler that was strong enough to double as a casting platform, packed with powerful insulation to keep ice for days, and tough enough to be dropped out of a truck, dragged through the backcountry, withstand any weather, and still be game for more.
From the YETI presser... "YETI®, a leading premium outdoor brand, is celebrating the ten year anniversary of its iconic Tundra cooler with a multi-stop film tour. This fall, YETI will be hitting cities across the nation, showcasing a selection of YETI Presents films, appearances from brand ambassadors, and raffles with exclusive YETI prizes.
It all started in 2008, when YETI founders and brothers, Roy and Ryan Seiders, debuted the Tundra — a never-before-seen cooler born out of frustration. They were tired of handles breaking apart, latches snapping off, and lids caving in year after year. So, they decided to create a solution — to engineer a cooler that was strong enough to double as a casting platform, packed with powerful insulation to keep ice for days, and tough enough to be dropped out of a truck, dragged through the backcountry, withstand any weather, and still be game for more.
“We’re proud to be celebrating ten incredible years of the Tundra,” says YETI CEO, Matt Reintjes. “For the past decade, the Tundra has paved the way for all YETI products—rugged, dependable, built to last—and has become a trustworthy companion. As we hit the road this fall, our team is excited and honored to share stories from the wild, both new and old, with the YETI community across the nation.” Kicking off in Denver, CO and wrapping in the brand’s hometown of Austin, TX, all proceeds of The Tundra Tour will support local non-profit organizations that share YETI’s love for the outdoors."
Look for the Tundra Tour at the following events...
- Denver, CO | September 06 | The Ogden | 7:00pm MT| Benefiting Trout Unlimited
- Salt Lake City, UT | September 13 | The Depot | 7:00pm MT| Benefiting Backcountry Hunters & Anglers
- Redwood City, CA | September 19 | Fox Theatre | 7:30pm PT| Benefiting Save the Waves
- Santa Ana, CA | September 20 | The Yost | 7:30pm PT| Benefiting Surfrider Foundation
- Nashville, TN | September 26 | Marathon Music Works | 7:30pm CT| Benefiting Tennessee Wildlife Federation
- Atlanta, GA | September 28 | Buckhead Theatre | 8:00pm ET| Benefiting CCA Atlanta & Ducks Unlimited
- Chicago, IL | October 03 | Thalia Hall | 7:30pm CT| Benefiting American Rivers
- Somerville, MA | October 10 | Somerville Theater | 7:30pm ET| Benefiting Stripers Forever
- Arlington, VA | October 11 | Arlington Drafthouse | 7:00pm ET| Benefiting Teddy Roosevelt Conservation Partnership
- Orlando, FL | October 18 | Plaza Live | 7:30pm ET| Benefiting Captains for Clean Water
- Austin, TX | November 14 | ACL Live | 7:00pm CT | Benefiting Texas Parks & Wildlife
Need more information or want to purchase tickets? Visit the YETI Tundra Tour website.
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