Saturday, February 29, 2020

Rep Your Water Nears Goal of Donating $250K to Conservation

It's not often that I share industry news releases on T.F.M. but it's also not often that a small shop (and growing) apparel company within the outdoors space approaches anywhere near the level of giving to conservation that Garrison and Corinne of Rep Your Water have done. 

Take a moment to read the presser below... 

Erie, CO (February 5, 2020) – Rep Your Water made giving back to conservation part of its DNA since their inception in 2011 and currently donate a minimum of 3% of all sales to their 19 nonprofit conservation partners such as local chapters of Trout Unlimited, Backcountry Hunters & Anglers, Bonefish & Tarpon Trust and Wild Steelhead Coalition. In 2019 alone Rep Your Water donated $55,874 bringing their lifetime total to $237K.

It’s safe to say that Rep Your Water will achieve their goal of donating $250K to conservation by the end of 2020 and Rep Your Water Co-Founder, Corinne Doctor had this to say about their effort to support conservation, “We believe that giving back to nonprofit conservation organizations is simply the right thing to do because ultimately we want to protect what we love and our conservation partners are the ones with their boots on the ground fighting to protect and save wild and native fish, public lands and places like the Everglades, for example. But we have our customers to thank because they are the ones who are equally, if not more, passionate about these important conservation issues, so they have an opportunity to protect what they love and supporting us, so it’s really a win-win-win scenario for Rep Your Water, conservation and our customers!”

Rep Your Water has also recently released a collection of products that go a step further than giving back to conservation by also improving the social and environmental performance of their products called the “Ethical Assortment”, which includes, among other products, new flannels that are ethically sourced and made from organic cotton. Additionally, Rep Your Water has gone zero-waste to landfill and purchased Renewable Energy Certificates (RECs) for 100% of their headquarters purchased electricity, so they are not only giving back to conservation, but their operations and products are also exemplifying their beliefs as individuals and as a brand and this also positively resonates with their customers. Stay tuned as Rep Your Water will be releasing their third annual Sustainability Report in the coming months and help Rep Your Water crush their goals of $250K by 12/31/20 by supporting a brand that measures their success not by how much they can make, but by how much they can give back.

Rep Your Water is an apparel brand dedicated to providing uniquely designed, top quality gear for anglers and hunters while increasing support of local conservation and inspiring exploration. Rep Your Water donates at least 3% of every sale to its nonprofit conservation partners and is working towards achieving their sustainability goal by improving the social and environmental performance of their operations and products.

Jump over to the Rep Your Water website and check out their recently released Spring Collection.  Every purchase made put at least 3% (if not much more) towards conservation organizations that you likely already support.

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