KEEP FISH WET - NO FISH DRY JULY

Just as summer is heating up, Keep Fish Wet and Ten and Two Co. are collaborating again (two years in a row now...) with the idea of 'No Fish Dry July' in an effort to keep fish in the water and for anglers to highlight the other things that bring you enjoyment in fly fishing photography this month.  There's even a stellar giveaway involving a long list of T.F.M. industry friends to help incentivize this a bit as well.

I like this imitative and the longer that I fish, less and less fish make the photo album on my iPhone.  Maybe I'm getting old or just maybe I'm realizing that it's not always about the fish and instead I just want to take in the experience. 

 

From the Keep Fish Wet presser...

Announcing the second annual No Fish Dry July, an initiative to help anglers create better outcomes for each fish they release. For the month of July, Keep Fish Wet and Ten And Two Co. challenge anglers to make a 31-day commitment to not take a single photo of a fish. All month long Keep Fish Wet will be sharing inspiration for fish-less photography and the science behind what happens to fish as water temperatures rise. 

With many places across North America experiencing extreme drought and higher than average water temperatures, the way we handle fish during the hottest time of year is crucial to their well-being. As water temperatures rise, fish become physiologically stressed, increasing the time it takes for them to recover from capture and handling, and increasing the chance of mortality once released. 

Instead, we encourage anglers to post other artful shots of their summer angling experience. This simple shift in the fishing community’s catch-and-release behavior could do years of good for your fish’s home water.  After all, fishing is rarely just about catching fish. 

Follow along on social media as well as at keepfishwet.org to learn about how fish respond when the water gets warm, how you can tell if fish are stressed, and to see some beautiful fish-less photography. 

Enter the giveaway to be eligible to win an awesome prize package from Waterworks Lamson, Patagonia, Bajio Sunglasses, Fulling Mill, Cheeky, Scientific Anglers, Fly Fishing Climate Alliance, and Ten And Two Co. 

I'm looking forward to seeing what No Fish Dry July photos are posted this month on social media and will play along as well from our own angling around here.